During November, the email agency side of my business does RECORD numbers, and there's no mistake as to why. Black Friday. Not because I make Black Friday deals as I rarely do, but because so many companies wait until November to FINALLY email their list. At this point, their audience hasn't heard from them for most of the year. Their deliverability is trash, so most of the promo is going to spam So they're damn near desperate to get PROFESSIONAL help as they know the type of returns they can...
26 days ago â˘Â 3 min read
Sophomore year of college, I got dumped. Her name was Ashley. We'd been together for 8 months. She called me on a Tuesday night and hit me with the classic: "Freddy, it's not you... It's me. I just need to work on myself right now." I believed her. Felt bad for her, even. Two weeks later, I see her downtown making out with some dude who she previously called 'her friend'... Turns out... it WAS me. đ
Not her. She was just too nice to tell me the truth. When your email list isn't converting,...
6 months ago â˘Â 4 min read
I was looking to grow my agency faster, so I took a class that taught me a new method. But it wasnât just about some script or AI software. What I learned was this: If you can find your ideal client's undeniable sore spotâthe one thing they know is brokenâyouâll never struggle to close clients again. For my ideal client, that easy-to-identify sore spot was email deliverability. Iâd find big brands sitting in the spam/promo folder and send them screenshots with a message like: "This is...
6 months ago â˘Â 3 min read
If you've been pushing the same offer for a while (1yr or more)... You may have noticed that the excitement from your audience around your offer , and speed at which you sold it in the past, has gradually slowed down... OR, if your offer is relatively new... You may have noticed the speed at which you close sales could be faster, more consistent or think your audience doesn't care about it at all.. BUT, There's a simple tweak to revive your old offer or make your new offer a homerun, and sell...
8 months ago â˘Â 2 min read
Over the last 4 years I built my business to over $3 million. $2.5 of that came in the last 3 years, and on the outside, those are nice numbers but what came with much of it was lack of time for me, my family, my health, and less profit. Sales calls. Sales team. Writers. Account managers. ...The works! Late last year I tore it all down, and start thinking of how I could build a 7-figure business that didn't STILL feel like a rat race, and while not easy to build, it'd be simple. Meaning no...
8 months ago â˘Â 1 min read
Last week I ran a campaign for my Words4Money class, and was able to produce $6400 in profit from email + my facebook page. I'm going to breakdown the lessons learned so you can apply it to your business, and/or email list. Lesson 1: You got to test angles. Here's what I mean. Let's use my last offer as an example which was a class on starting a copywriting business. break away from your 9 to 5 with an email copywriting business work from anywhere in the world while making five figures per...
9 months ago â˘Â 2 min read